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The question I get the most form people I work with through interviews or career coaching is "what skill should I get that would prove most valuable". And while a year or two ago the answer would have been nuanced depending on the person now the answer is AI. Understanding the fundamentals and how to leverage it in building products has become table stakes for all PMs (and not only), who want to enter the market or stay competitive.

Great PM candidates distinguish themselves not just by what they say, but how they deliver their answers.

No matter the company, product management interviews tend to cover a few core question categories: product design, strategy, analytics, technical, and behavioral.

However, the emphasis on each question type varies by company size, and you should tailor your preparation to those nuances.

Company size shapes what traits and skills get priority in PM interviews. 

Smaller companies often seek jack-of-all-trades generalists who can thrive amid ambiguity, while big tech firms look for specialists with structured thinking. Here’s a breakdown: